Ross McCray: VideoAmp

Ross McCray is the CEO and founder of VideoAmp, a Los Angeles based tech company that measures audience sizes across different TV/video platforms and shares the information with advertisers and marketers, so they can best target their campaigns. Television viewing, these days, is highly fragmented, while the industry is enjoying a golden age.  With the Emmys a few days away, Ross joined me to explain how technology is being used to better understand who's watching what, in 2019. 

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Broadcast: BBC 5 Live's Up All Night with Rhod Sharp  - Sept 17, 2019 1800 PT - 0200 BST