Thursday, March 19, 2020

Ross McCray: VideoAmp

The coronavirus pandemic is threatening every facet of normal life. This episode of the LLAMA podcast was recorded before the global health crisis hit home for so many of us. It focusses on the work-life initiatives of a rapidly growing US company that could be a blueprint for how we live in the future.  But not until life returns to normal. VideoAmp founder and CEO, Ross McCray, is currently dealing with the huge challenge of running a software and data company, employing more than 230 people, from home. He is particularly focussed on providing employees with support for their general wellbeing, to match the facilities that they usually enjoy at the office. Ross is on a long-term mission to change the work-life paradigm. He wants to build a workplace model that nurtures the physical and mental fitness of employees, in an environment that prioritizes happiness and health span. This episode includes Ross’s original interview, with LLAMA’s Peter Bowes, and an update on the impact of coronavirus. 

September 2019
Ross McCray is the CEO and founder of VideoAmp, a Los Angeles based tech company that measures audience sizes across different TV/video platforms and shares the information with advertisers and marketers, so they can best target their campaigns. Television viewing, these days, is highly fragmented, while the industry is enjoying a golden age.  With the Emmys a few days away, Ross joined me to explain how technology is being used to better understand who's watching what, in 2019. 


Broadcast: BBC 5 Live's Up All Night with Rhod Sharp  - Sept 17, 2019 1800 PT - 0200 BST