Thursday, March 18, 2021

Joan Ifland: Author, Processed Food Addiction.

Why do we rush to the refrigerator during commercial breaks, while watching television?  Are we really hungry or does TV fuel our addiction to foods that we know are bad for us? 

“Without your agreement at all, you’re doing what we call the robot walk or the zombie walk to the kitchen to get something to eat,” says Joan Ifland, Ph.D., author of the textbook, Processed Food Addiction. 

Dr. Ifland believes we are wired to snack, in response to stress, excitement and suspense, and that an addiction to sugar and processed food is making us sick. In this LLAMA podcast interview, with Peter Bowes, she discusses her mission to help people recover from an addiction to processed foods and why, she says, cleaning up our diets, especially ridding them of sugar, could add years to our lives.

Recorded: February 18, 2021 | Read a transcript and show notes at the LLAMA podcast website.

In this interview we cover: 

  • Melding the worlds of business and nutrition research
  • Exploring what Dr. Ifland says is the role of corporations “in the spread and maintenance of addiction to processed foods”
  • What is processed food? 
  • The difference between processed plant and animal-based foods. 
  • Food cravings, marketing, stress and addiction. 
  • How do we take control of what we eat, to avoid unhealthy foods – or “bad” foods – and what Dr. Ifland describes as “artificial aging” 
  • Why is it so difficult to give up certain foods
  • What is “conformance drive” and how does it influence what we eat. 
  • Associating with others, online, to build an immersion experience with healthy people
  • Dr. Ifland’s diet change, 25-years ago, that she says eliminated cravings and “brain fog”
  • Why do we fall off the wagon and return to bad eating habits? 
  • How does the Addiction Reset Community work?
  • The connection between watching the television and eating too much. 
  • The impact of Covid on “clean” eating and food addictions. 
  • The “purpose” of living a long healthy life

This episode is brought to you in association with JUVICELL, the all-in-one longevity supplement that contains 10 key ingredients shown to have a positive impact on healthspan, as validated by scientific studies. To find out more, visit

The Live Long and Master Aging podcast shares ideas but does not offer medical advice.  If you have health concerns of any kind, or you are considering adopting a new diet or exercise regime, you should consult your doctor.

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